Pampers Designer Cynthia Rowley – Stylish Diapers at Target
{YBA} The Procter & Gamble Co. is aiming to make disposable diapers fashionable. Popular designer Cynthia Rowley has designed 11 styles of Pampers, including pastels, stripes, madras and ruffles.
Famous designer Cynthia Rowley has designed 11 styles of Pampers, including pastels, stripes, madras and ruffles. P&G said Wednesday they’ll be offered in Target Corp. stores beginning in mid-July 2010.
Jodi Allen, a P&G baby care vice president, says in a statement that diaper performance comes first, but parents consider the look important, too.
Pampers offers Rowley-Designed Diapers
Prettier diapers will be pricier. A pack of about two dozen of the toddler-size diapers will have a suggested retail price of $15.99, about $6 above plainer versions.
Pampers is the No. 1 worldwide brand in sales for the Cincinnati-based consumer products maker that also has Tide detergent, Crest toothpaste and other brands.
P&G spokeswoman Tricia Higgins said Wednesday the Rowley design diapers are expected to be sold throughout the summer, and possibly after, depending on their reception.
Dallas-based competitor Kimberly-Clark Corp. last month launched U.S. sales of Huggies Jeans Diapers, giving babies’ bottoms a denim style for the summer.
P&G’s designer diapers all come with the company’s new Dry Max technology. This year’s debut of Dry Max, promoted as 20 percent thinner than previous diapers, has been plagued by consumer complaints that they can cause severe rashes.
Pampers by Cynthia Rowley, designer diapers at Target
Respectable all moms note from today that even the Material Girl can’t top in fashion.
Cynthia Rowley is one jenious designer lady,she’s currently got a collaboration with Roxy in stores around the world and news has just broke that she has teamed up with Pampers to create ‘designer’ nappies.
Pampers by Cynthia Rowley will see a diaper collection which will be available in 11 styles for boys and girls in and array of pastel designs including madras, stripes and printed ruffles suited specifically to babies and toddlers. “As a mom, I wanted other moms and dads to have more options in every part of their lives, even diapers,” said Rowley. “It’s the first piece of clothing your baby will ever wear, and it should be special.”
Pampers by Cynthia Rowley drops in Target stores in mid July 2010. It’s interesting to see Rowley continue a 7 year relationship with Target – in 2003 she and her best friend Ilene Rosenzweig created a line of home accessories called Swell, and then in 2008 she created Whim by Cynthia Rowley for Target which did not include apparel but focused on novelty items such as outdoor games and an inflatable pool.
