Jil Sander Navy Collection 2011 – Spring Lifestyle

{YBA} A beautiful, amazing and casual lifestyle offering for women, has been launched by Jil Sander Group, under the name of Jil Sander Navy. A warm appreciate goes to the new look-esque aesthetic and impeccably cut and tailored pantsuits, blouses, and coats that Jil Sander designed while still at her namesake label.

Jill Sander Navy Spring Collection 2011 is focusing on unconstructed outerwear, light weight jerseys and easy knitwear. The complete product range includes T-shirts, shirts, dresses, pants, skirts, jackets, coats and jeans as well as a focused selection of accessories such as handbags, footwear and belts.

The hope is that the lower-price brand extension will bring in a younger demographic with its sporty designs that still, despite their lower prices (likely starting in the low hundreds, as it will be priced 40 percent below the luxury line), will be manufactured from top quality fabrics (among them innovative cottons and high-performance techno fabrics).

According to Jil Sander’s chief executive officer, the line will “complement the pre-collections and the runway offering.”