Oroton’s Spring/Summer 2010 Campaign Daria Werbowy by David Mandelberg
{YBA} Taking to the smoldering heat of Palm Springs, California, Australian based luxury label Oroton enlists the timeless beauty of Daria Werbowy for their spring-summer campaign.
Lensed by David Mandelberg, Daria sports the brand’s chic accessories admist a poolside background of palm trees and blue skies. Look for Oroton’s spring-summer collection in stores and on the web starting late July.
The ‘rumors’ of Daria being the face of Aussie brand Oroton have been deemed to be true thanks to all team, “Gypset” is the name of the campaign, the brand being inspired by the jet-setting, boho lifestyle.
Unlike many thought, this campaign is for Spring 2010 though, but you have to remember Australia’s seasons are different than over here in the Northern Hemisphere and surrounding areas. Their Spring season covers the months of September, October, and November.
Shot in Palm Springs, California, the backdrop is just gorgeous. What do you think about the campaign? Personally I love the first image, it reminds me of her last Isabel Marant ads (maybe its the hair).