Dolce & Gabbana Fall 2010 Campaign Madonna by Steven Klein

{YBA} Capturing an Italian family lead by the matriarchal figure of Madonna, the fall campaign from Dolce & Gabbana tells the story of a close knit family through the lens of Steven Klein. From a family portrait to a meal at the table, the images show a new direction for the Italian luxury brand.

We love Madonna, she is a true star, an icon loved by all generations, Domenico Dolce, who served as the ad’s creative director alongside Stefano Gabbana, tells StyleList exclusively of the Italian-American entertainer. It has been amazing for us to work with her on this ad campaign.

Madonna shoots Dolce & Gabbana’s campaign
We love Madonna, she is a true star, an icon loved by all generations, Domenico Dolce, who served as the ad’s creative director alongside Stefano Gabbana, tells StyleList exclusively of the Italian-American entertainer. It has been amazing for us to work with her on this ad campaign.

Fall 2010 marks the second season Madonna  was chosen to star in Dolce & Gabbana’s molto Italiano ads “check out the first batch from Spring 2010”.

Like last season, the new black-and-white images were shot by Steven Klein and feature the theme of the luxe Italian housewife, played by Madonna  and inspired by Italian film siren Anna Magnani in the 1962 flick “Mamma Roma” – a favorite of both Madge  and the designers.

The shots, taken in both Harlem, New York, and Milan in late April, are set to look like a nonspecific Italian city. Thanks to the great success the previous campaigns had, we really liked the idea, with this campaign, to tell a story, Gabbana tells StyleList.